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Making the most of your annual report Anyone who’s worked on producing an annual report knows just how much work goes into it. There’s the gathering of information from across the organisation, the number crunching, the wordsmithing, the rounds of edits, the design work, and the delicate task of balancing everyone’s priorities and perspectives. By…

Meet Cohort #5 of our Policy Managers Intensive We’ve just wrapped up our latest cohort of the Policy Managers Intensive. In developing this training, we considered the three key skills required for Policy Managers, as being: With each cohort, we want to celebrate the people who are part of the Intensive. Meet some of the…

Coaching for comms When I was doing my undergraduate degree, MySpace was a thing, Facebook was only just emerging, and traditional media was still the dominant force shaping public debate. A lot has changed since then. Today, people working in communications are expected to navigate an enormous and constantly evolving ecosystem. Depending on the day,…

How I stopped saying “amplify” and learnt to love simplicity Sit through enough comms strategy meetings and you will eventually complete a full bingo card. You have strategic storytelling, authentic engagement, meeting people where they’re at and, (when in doubt), amplify. Then there is the other category: the careful phrases. Strengthening engagement. Managing stakeholder expectations.…

The interview question that catches almost everyone out I’ve sat on both sides of the interview table. I’ve been the person asking the questions, and the person coaching people to prepare for interviews. Through both experiences, I’ve noticed that there’s one question that trips people up more than any other, ‘What do you know about…

We’ve seen how this unfolds A video is circulating online of Australia’s richest person, Gina Rinehart asking the audience at a recent event to make the sound of a bulldozer. She then goes on to gift a toy bulldozer to One Nation Leader Pauline Hanson. In the video, Rhinehart refers to Elon Musk being given…

Flood the zone An Explainer by Team FP What does it mean to ‘flood the zone’? ‘Flooding the zone’ is a political strategy where a politician or party rapidly produces a large number of communications outputs to gain attention and disorient opponents. It aims to overload the media with content to drown out criticism, shorten…

What we choose to normalise I’ve seen some online chatter this week suggesting One Nation’s wafer-thin health policy presents a strategic opportunity. The argument being presented seems to be that if we learn to speak the language of grievance more fluently, we can occupy the space around it, shape their policy agenda and call it…