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The interview question that catches almost everyone out I’ve sat on both sides of the interview table. I’ve been the person asking the questions, and the person coaching people to prepare for interviews. Through both experiences, I’ve noticed that there’s one question that trips people up more than any other, ‘What do you know about…

We’ve seen how this unfolds A video is circulating online of Australia’s richest person, Gina Rinehart asking the audience at a recent event to make the sound of a bulldozer. She then goes on to gift a toy bulldozer to One Nation Leader Pauline Hanson. In the video, Rhinehart refers to Elon Musk being given…

Flood the zone An Explainer by Team FP What does it mean to ‘flood the zone’? ‘Flooding the zone’ is a political strategy where a politician or party rapidly produces a large number of communications outputs to gain attention and disorient opponents. It aims to overload the media with content to drown out criticism, shorten…

What we choose to normalise I’ve seen some online chatter this week suggesting One Nation’s wafer-thin health policy presents a strategic opportunity. The argument being presented seems to be that if we learn to speak the language of grievance more fluently, we can occupy the space around it, shape their policy agenda and call it…

The Overton Window An explainer by Team FP There are many theories and models that help us to understand why some policy ideas are advanced by decision makers and others aren’t. One of the most well-known is the Overton Window. This model maps policy options based on their acceptable by the public and assumes that…

Seeing your self worth I’ve read hundreds of CVs over the years from people with incredible careers, hard‑earned skills and stories they should be proud of. And yet, when they sit down in front of me, so many genuinely believe they have very little to offer. They brush off their achievements. They second guess their…

Five questions for developing an advocacy framework An explainer The path to achieving change is rarely linear. There are often many obstacles to overcome internal to the organisation, within a sector and beyond. Before we develop strategies for specific campaigns, we need to develop a framework to guide our advocacy across an organisation. In this…

Our training – July to Dec 2026 For Purpose supports the people and organisations working to create positive social impact. We work with not‑for‑profits, charities, for‑purpose organisations and government teams to build practical skills in policy, advocacy, communications, leadership and organisational capability. Our training is professional, accessible and grounded in real-world practice. Each workshop is…