About us

Caterina Giorgi is the Founder of For Purpose. She has worked in purpose driven organisations for almost two decades, including most recently as CEO of the Foundation for Alcohol Research and Education (FARE).

She is also the Chair of Australian Progress and a Founding Member of Women in Public Health. She is an Ambassador of NOFASD and has also previously served on the Boards of YMCA Canberra and Fair Agenda.

Caterina has presented at conferences, delivered training and consulted with organisations on strategy, advocacy, government relations and public policy. She has contributed to legislative and policy changes at all levels of government in health and social policy.

Caterina also has an honours degree in public health and is a graduate of the Australian Institute of Company Directors (AICD).

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Connie is a Director at For Purpose. She has gained extensive experience working internationally and across Australia’s not-for-profit and for-profit sectors. This includes roles in education, community development and recruitment with organisations such as the YMCA, ANZUK Education, and Teaching Personnel.

She brings expertise in education and staff recruitment. Connie offers a well-rounded approach to modern recruitment and career development strategies.

Edwina is a communications, public affairs, media and social marketing specialist – with a career spanning two decades across Cancer Council Victoria, Quit and the Australian Medical Association. Edwina collaborates with For Purpose on communications, marketing and working with the media.

Sarah is an experienced legal and policy adviser with specialised skills in regulatory policy analysis, and strategic advice and advocacy. She has in-depth knowledge of health policy and regulatory issues, having worked for more than 10 years as a senior lawyer and policy adviser to Cancer Council Victoria and health policy alliances. Sarah collaborates with For Purpose on policy and communications.

Gemma has worked in international development, social justice, climate activism and violence prevention. She has created organisational communications strategies, toolkits and campaigns, and run workshops on effective messaging. Gemma collaborates with For Purpose on all things messaging.

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Jo is a strategic communicator and purpose-driven leader, on a mission to create positive social change. With 20 years’ experience across government, private and the for-purpose sectors, Jo has built high-performing teams, delivered national campaigns, and secured millions in funding to help organisations achieve real impact.

Whether it’s developing partnerships for social impact, helping organisations connect the dots between strategy and execution, or coaching and mentoring communications professionals, Jo is at her best working behind the scenes to make the complex simple.

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Liam has worked in IT, TAFE, leadership and the disability sector. Liam collaborates with For Purpose on all things digital.

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